A Cultural Collaboration Inside the Tournament Hub
State of Soccer TV is proud to unveil a Gold Level Partnership within its Tournament Hub with Philadelphia-based yerba mate brand Yerba Crew, a company rooted in community, culture, and connection.
As the road to the 2026 FIFA World Cup accelerates, this Golden Partnership reflects more than sponsorship placement, it represents alignment. Yerba Crew will serve as a featured partner across key Tournament Hub content, integrated into national team coverage and cultural storytelling throughout the World Cup cycle.
The partnership will prominently highlight nations where yerba mate and football culture intersect most deeply, including Argentina, Uruguay, Paraguay, and the rapidly expanding United States market. In addition, Yerba Crew will act as the Title Sponsor of U.S. and Argentina-focused State of Soccer content, two countries that symbolize both the heritage and evolution of the global game heading into 2026.
This is not simply a logo on a page. It is culture embedded within coverage.
Yerba Crew: A Brand Built Through Football Community
Yerba Crew was founded by Jason Triglia, a lifelong soccer player whose journey began on local pitches and evolved into building one of the most culturally authentic yerba mate brands in the United States.
After playing through high school, Jason became involved in Philadelphia’s CASA League through a team called the “Brothers of the Gourd” a name that perfectly captured the communal nature of mate. From there, he built relationships within the league and became a community sponsor, eventually supporting teams including the Women’s+ side “Ragers” and Adé United.
Yerba Crew’s footprint extends beyond the grassroots level. The company has supplied Philadelphia Union players for the past two years and was highlighted on the Union’s podcast alongside Julian Carranza. In January 2026, Yerba Crew began supplying Nashville SC with a dedicated Yerba Mate station inside their training facility. During Argentina’s Copa América 2024 championship run, Jason personally supplied Marcos Acuña with his yerba mate, a powerful moment that reinforced how deeply mate culture lives within elite football environments.
At the heart of the brand are “Mateadas,” gatherings hosted by Jason where people come together to share mate, stories, and conversation. These events reflect the brand’s core philosophy: “Drink to Connect.”
Yerba mate has always been about connection, said Jason Triglia, Founder of Yerba Crew. In South America, it’s part of daily life, on training grounds, in locker rooms, around family tables. The World Cup brings the world together in that same spirit. Partnering with State of Soccer TV allows us to extend that ritual of connection globally. When fans gather around the Tournament Hub, we want them to feel that same sense of community. ‘Drink to Connect’ isn’t just a slogan, it’s how we show up.
The History and Ritual of Yerba Mate
Yerba mate traces back centuries to the Indigenous Guaraní people of South America. Made from the leaves of the Ilex paraguariensis plant, mate became a cultural staple across Argentina, Uruguay, Paraguay, and southern Brazil.
Traditionally prepared in a hollowed gourd and sipped through a metal straw called a bombilla, mate is shared from person to person in a circle, a symbol of trust, equality, and presence. Unlike individual beverages, mate is communal by design.
Across football culture, mate is a constant. Players gather around a thermos before training. Teammates pass the gourd on long bus rides. Conversations unfold around it in moments before kickoff.
It fuels focus. It fuels friendship. It fuels football culture.
Building Community Through the 2026 Tournament Hub
The State of Soccer TV Tournament Hub was created to be more than a content portal. It is designed as a central gathering place for fans navigating the 2026 World Cup — featuring national team analysis, group breakdowns, host city storytelling, and interactive experiences that bring supporters together across borders.
Founder Brian McDonough views the Yerba Crew partnership as a natural extension of that mission:
We are incredibly proud to welcome Yerba Crew as a Gold Partner of the State of Soccer TV Tournament Hub, said McDonough. The World Cup is the ultimate shared experience in global sports. Our mission has always been to bring people together around the tournament, around culture, conversation, and connection. Yerba Crew embodies that same spirit. Together, we’re not just covering the World Cup. We’re building community around it.
As 2026 approaches, this Golden Partnership ensures that the Tournament Hub experience extends beyond analysis and into culture, ritual, and shared moments.
Exclusive Offer for the State of Soccer Community
To celebrate this Golden Partnership, State of Soccer TV and Yerba Crew are offering supporters 20% off their first order.
Use code SOSTV20 at checkout when you visit the official landing page (linked) below:
State of Soccer TV x Yerba Crew Landing Page
The World Cup is not just something you watch. It is something you share. Drink to Connect.